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Unlock Health is a full-service agency that makes great work easier through a combination of art and science. Our creativity is fueled by data, insights, and deep expertise in the business of senior living marketing.
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Episode #21 - May 27, 2025
The Power of Intergenerational Relationships in Senior Living (with Megan Ulrich)
In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections bet...
Episode #22 - June 3, 2025
Unlocking Trust with Real-Time Feedback in Senior Living (with Alex Bennett)
In this conversation, Larry Williams and Alex Bennett discuss the critical role of authenticity and reputation management in the senior living industry. They explore how real-time feedback can enhance resident experiences and...
Episode #23 - June 10, 2025
Why Giving Beats Closing: A Sales Shift That Changes Everything (with Bob Burg)
In this conversation, Bob Burg discusses the importance of understanding our unconscious beliefs about money and success, emphasizing the Go-Giver philosophy which prioritizes giving value over closing sales. He outlines the...
Episode #24 - June 17, 2025
Sales, Ops, and the Space Between: Aligning for Resident Success (with Evan Kuo)
In this conversation, Evan Kuo discusses the intricacies of senior living marketing, emphasizing the importance of bridging the gap between sales and operations. He highlights the role of ALIS as a comprehensive software solution for senior...
Episode #25 - June 24, 2025
Why Video Builds Trust Before the Tour (with Christie Freeze)
In this conversation, Christie Freeze discusses the transformative power of personalized video messaging in the senior living industry. She emphasizes the importance of speed to lead, building trust through video, and creating...
Episode #26 - July 2, 2025
Mastering the Human Side of Senior Living Sales (with Reed Davis)
In this conversation, Reed Davis and Larry Williams explore the critical role of empathy, curiosity, and emotional resilience in the sales process within the senior living industry. They discuss the importance of soft skills...
Episode #27 - July 8, 2025
Legacy Reimagined: Masonicare’s Bold Brand Move (with Ann Collette Krantz)
In this conversation, Ann Collette Krantz, Chief Strategy Officer at Masonicare, discusses the transformative journey of the organization from financial struggles to a renewed focus on branding and culture...
Episode #30 - July 29, 2025
Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living (with Heath Stukenholtztz)
In this conversation, Heath Stukenholtz, co-founder of Senior Care Finder, discusses the evolving landscape of senior living marketing and the aggregator model. He emphasizes the importance of consumer empowerment...
Episode #28 - July 15, 2025
It Is Our Responsibility: Lighting the Way Through Aging & Care (with Sara Robertson)
In this conversation, Sara Robertson, CEO of The Arbors and The Ivy and founder of the Aging Parent Solution, discusses the challenges families face when caring for aging parents. She emphasizes the importance of education, empathy...
Episode #29 - July 22, 2025
Solving the Occupancy Puzzle (with Julie Podewitz)
In this episode, Julie Podewitz, founder of Grow Your Occupancy, discusses the complexities of sales in the senior living industry. They explore the importance of understanding sales the evolution of sales strategies post-COVID, and more.
Episode #34 - August 26, 2025
Care Partnership in Action: Centering the Family in Senior Living Marketing (with Nicole Will)
This episode looks at challenges faced by family caregivers, the importance of understanding their needs, and how the senior living industry can better support them. Nicole shares insights on technology, empathy...
Episode #31 - August 5, 2025
Data-Driven Moves: Smarter Lead Management (with Rachel Keller)
In this episode, Larry Williams and guest Rachel Keller discuss the critical aspects of lead management in the senior living industry and the importance of responding quickly to leads, particularly within 10 minutes...
Episode #32 - August 12, 2025
Redefining the Senior Living Journey: Empathy, Sales, & Culture (with Nick Jasmon)
In this conversation, Nick Jasmon, Vice President and Partner at Elevate Senior Living, discusses the importance of empathy in the sales process within the senior living industry. He emphasizes that the sales experience...
Episode #33 - August 19, 2025
The Culture Ripple: How Joy, Leadership, & Intentionality Impact Senior Living (with Heather Tussing)
In this episode, Heather Tussing, president of the Aspenwood Company, discusses the importance of creating a culture of value in senior living. She emphasizes that culture is felt and must be intentional, impacting...
Episode #35 - September 3, 2025
After the Tour: Guiding Prospects with Clarity, Care & Connection (with Kiera DesChamps)
In this conversation, Kiera DesChamps, CEO of KD Consulting Group, discusses the importance of bridging the gap in senior living marketing, particularly after the initial tour. She emphasizes the need for concierge-level...
Episode #37 - September 17, 2025
The Future Is More Human: Leveraging AI Agents in Work and Life (with Matt Reiners)
In this conversation, Matt Reiners discusses the practical applications of AI in professional settings, particularly in podcast production, sales, and personal branding. He emphasizes the importance of customizing AI agents...
Episode #36 - September 10, 2025
Outperforming with Less: Practical AI and the Power of Small Marketing (with Jenni Bost)
IIn this episode, Jenni Bost, VP of Marketing at Radiant Senior Living, shares her insights on navigating the complexities of AI in senior living marketing. She discusses the importance of integrating AI into marketing...
Episode #40 - October 8, 2025
From Tours to Trust: Modernizing the Sales Journey (with Kelly Myers)
In this episode, Kelly Myers and Larry Williams discuss the evolving sales process in senior living, emphasizing the importance of clear communication, building trust, and personalizing the sales experience...
Episode #38 - September 24, 2025
Building a Tribe: The Story of SMASH and the Future of Senior Living Marketing (with Bailey Beeken)
In this conversation, Bailey Beeken, founder of SMASH, shares the story behind the event’s origin and reflects on the evolving role of marketing leadership in senior living. She emphasizes the growing complexity...
Episode #39 - October 1, 2025
Connect, Equip, Stand Out: Team Dementia Training that Builds Trust (with Maggie Cattell & Sam Fazio)
In this conversation, experts from the Alzheimer's Association discuss the importance of training and resources in dementia care. They emphasize the need for person-centered care, the role of community...
Episode #41 - October 15, 2025
Connection Over Content: Turning Social Media into Clients (with Brooke Sellas)
In this episode, Brooke Sellas discusses the evolving landscape of social media marketing, emphasizing the importance of conversations over mere content posting. She introduces the CARE framework, which....
Episode #42 - October 22, 2025
Real People, Real Stories: Authentic Marketing in Senior Living (with Brad Bushby)
In this conversation, Brad Bushby discusses the intersection of technology and authenticity in senior living marketing. He emphasizes the importance of human connection over automation, sharing real stories....
Episode #43 - October 29, 2025
Data-Backed Decisions: Smarter Marketing in Senior Living (with Carsten Ellsworth)
In this episode of The Move In, Carsten Ellsworth, Marketing Director at Avista Senior Living, discusses the importance of data in senior living marketing. He emphasizes the need to let data guide storytelling...
Episode #44 - November 5, 2025
How Internal Branding Transformed Culture at Nebraska Medicine (with Katie Beach & Frank Lococo)
In this episode, Larry Williams chats with Katie Beach and Frank Lococo from The University of Nebraska Medicine team. The conversation focuses on the significance of authenticity in recruitment and...
Episode #45 - November 12, 2025
Empathy, Trust, and the Art of Letting Go (with Matt Paxton)
In this episode of The Move In Senior Living Marketing, Larry Willams catches up with Matt Paxton, television personality, author and specialist in helping families transition out of the material items their...
Episode #46 - November 19, 2025
Designing for Today’s Consumer Demands(with Heather TerHark)
In this conversation, Heather TerHark, Chief Strategy Officer at Viva Senior Living, discusses the evolving expectations of seniors, emphasizing the importance of technology...
Episode #47 - November 26, 2025
How Dynamic Creative Drives Engagement (with Pandel Ludwig)
In this conversation, Pandel Ludwig discusses the evolving landscape of digital marketing, particularly in the senior living sector. She emphasizes the importance of dynamic creative optimization...
Episode #48 - December 3, 2025
Connecting the Dots: Unifying Sales, Marketing, and Data (with Sonia Vachon)
In this episode, Sonia Vachon discusses the evolving landscape of senior living sales, emphasizing the importance of breaking down silos between sales and marketing teams. She highlights how technology.
Episode #49 - December 10, 2025
From Mailers to Machine Learning: The Evolution of Senior Living Marketing (with Shonia Russelle)
In this episode, Shonia Russelle shares her 35-year journey in senior living marketing, emphasizing the importance of embracing change, lifelong learning, and the evolving landscape of marketing strategies...
Episode #50 - December 17, 2025
From Black Holes to Better Leads: Modernizing Call Tracking (with Charlie Scholz)
In this episode, Shonia Russelle shares her 35-year journey in senior living marketing, emphasizing the importance of embracing change, lifelong learning, and the evolving landscape of marketing strategies...
Episode #51 - December 23, 2025
Conversations That Moved Me: Larry’s Reflections on the Past Year of Podcasting (with Greg Anderson)
In this special year-end conversation, Guest host Greg Anderson interviews regular host Larry Williams as he reflects on the insights gained from hosting 50 episodes of the podcast in 2025...
Episode #52 - January 7, 2026
What Senior Living Marketing Taught Us in 2025, and How to Win in 2026 (with Eric Varin)
In this conversation, Eric Varin, Vice President of Sales and Marketing at Grand Living, discusses the evolving landscape of senior living marketing, emphasizing the importance of authenticity....
Season 1 episodes
Episode #1 8- May 6, 2025
Creating Content That Resonates (with Bryan Reynolds)
In this conversation, Bryan Reynolds discusses the shifting dynamics of senior living marketing and sales, highlighting how modern buyers expect transparency, authenticity, and meaningful digital engagement. He explores how AI, conversational search, and...
Episode #20 - May 20, 2025
Modernizing Without Losing Your Identity: A Rebrand Journey (with John Kotsatos)
In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community...
Episode #19 - May 13, 2025
Inside the Data: What’s Shaping Senior Living Sales in 2024 (with Maggie Seybold)
In this episode, Maggie Seybold, VP of Customer Insights at Welcome Home, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance...
Episode #6 - February 12, 2025
Beyond the Sale: Creating a Resident Experience That Lasts (with Jami Van Gysel)
IIn this episode, we speak with Jamie Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, who has over 25 years of experience in senior living...
Episode #5 - February 4, 2025
Turning Conference Ideas into Action (with Jamison Gosselin)
In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing...
Episode #4 - January 27, 2025
The Art of Senior Living Sales (with Christy VDW)
In this episode, we dive into a rich conversation with Christy Van Der Westhuizen, the SVP of Sales and Marketing at Legend Senior Living. Renowned in the Senior Living community, Christy shares her expertise on the importance of vulnerability and...
Episode #3 - January 27, 2025
Guiding Generations Forward (with Katharine Ross)
In this episode, we explore the evolving landscape of senior living with Katherine Ross, the driving force behind SeniorsGuide.com. With over 20 years of experience, Katherine offers invaluable insights into how families can make informed decisions about senior care...
Episode #2 - January 26, 2025
Smooth Transitions, Happy Futures (with Maureen, Lisa, Matt)
IIn this insightful discussion, Larry speaks with Maureen Longoria and Lisa Burns, co-founders of Live Now Relocation, alongside Matt Paxton, founder of Clutter Cleaner and star of 'Hoarders', about the critical aspects of helping seniors transition into senior living communities...
Episode #1 - January 26, 2025
Trust, Tech & Teamwork (with Jessi and Brandon)
In this episode, we sit down with Jessi Weldon, EVP of Sales and Marketing at Primrose Retirement, and Brandon Christiansen, Director of Marketing, to explore the power of collaboration in senior living sales and marketing. Jessi and Brandon share their journey of building...
Episode #17 - April 29, 2025
Engagement Starts with a Story (with Nathan Jones)
In this episode of The Move in Senior Living Marketing, host Larry Williams speaks with Nathan Jones, founder and CEO of Dash Media, about the impact of authentic storytelling through short-form video content in senior living. Nathan shares insights on how Dash Media...
Episode #16 - April 22, 2025
Love > Dementia: Messaging That Moves People (with James Lee)
In this episode of The Move In Senior Living Marketing, host Larry Williams sits down with James Lee, co-founder of Bella Groves, to explore the profound impact of storytelling in the marketing strategies for senior living communities. James emphasizes the importance of...
Episode #15 - April 15, 2025
More Than Leads: Marketing’s Role in Culture and Hiring (with Brooke Saxon-Spencer)
In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees...
Episode #14 - April 9, 2025
Digital Move-In, Real Impact (with Kaden McKenzie and Murry Mercier)
In this episode, Larry Williams discusses the importance of the move-in experience for senior living communities with Murry Mercier from PointClickCare and Kaden McKenzie from Senior Sign. They explore common challenges faced during the move-in process...
Episode #13 - April 2, 2025
The Power of Storytelling in Senior Living (with Jack York)
In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes...
Episode #12 - March 26, 2025
Senior Living Sales: What Mystery Shops Reveal (with Libby Lauer)
In this episode of the Move-In Senior Living Marketing Podcast, host Larry Williams speaks with Libby Lauer from Senior Source Consulting Group. Libby shares her expertise in senior living sales....
Episode #11 - March 18, 2025
Mastering the Website RFP Process (with Jessica Freeburg)
In this episode of The Move in Senior Living, we sit down with Jessica Freeburg, Senior Digital Marketing Analyst at Benedictine Living, to discuss the intricate process of revamping a senior living website. From navigating the RFP process for vendor selection to managing....
Episode #10 - March 11, 2025
Marketing Meets Recruitment (with Fran Palma)
In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19. We dive into Covenant Living’s approach, from building a career website...
Episode #9 - March 4, 2025
Embracing Accessibility, Diversity & AI in Senior Living Marketing (with Lola Rain)
In this insightful episode of 'Move in Senior Living Marketing,' Larry Williams sits down with industry expert Lola Rain to delve into the critical aspects of senior living marketing. Lola shares...
Episode #8 - February 26, 2025
Storytelling Through Senior Living Photography (with Tom Sanders)
In this episode, the focus is on the importance of storytelling in senior living communities. The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography....
Episode #7 - February 19, 2025
Sales, Marketing & Operations: Getting Senior Living in Sync (with Greg Anderson)
In this episode, Larry Williams talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the senior living industry. They discuss the importance of emotional connections...
Episode #53 - January 21, 2026
The Move In Evolves: A Series-Driven Vision for 2026
In this episode, Larry Williams reflects on the journey of the podcast and the key themes that emerged in 2025, setting the stage for 2026. He discusses the importance of data insights...