In this episode of The Move In Senior Living Marketing, Larry Williams chats with Katie Beach and Frank Lococo from The University of Nebraska Medicine team.
The conversation focuses on the significance of authenticity in recruitment and the necessity of creating a cohesive internal culture at Nebraska Medicine.
They explore the importance of delivering on promises made to potential employees and ensuring that their experiences align with the organization's values and culture.
Takeaways
- We can't over promise and under deliver.
- Feedback from colleagues is critical for authenticity.
- Recruiting talent requires a clear understanding of internal culture.
- The experience of employees must resonate with the organization's values.
- Aspirational components are important in recruitment messaging.
- Delivering on promises is essential for employee satisfaction.
- Internal culture shapes the recruitment process.
- Every role should reflect the extraordinary experience at Nebraska Medicine.
- Communication about culture must be consistent and clear.
- The experience of walking through the doors is pivotal for new hires.
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
How Internal Branding Transformed Culture at Nebraska Medicine (with Katie Beach and Frank Lococo)
November 5, 2025 • Episode #44
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
How Internal Branding Transformed Culture at Nebraska Medicine
with Katie Beach and Frank Lococo
Nov. 5, 2025 • Episode #44
Clip 1 (2m 38s)
Better culture leads to better retention. Hear how the “Together Extraordinary” brand helped stabilize teams and empower leaders to build stronger, longer-lasting communities.
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Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (2m 32s)
Your brand isn’t set-it-and-forget-it. This clip breaks down how Claiborne’s team nurtured their employer brand post-launch—and why constant care is what keeps it meaningful.
Clip 3 (1m 56s)
From stronger brand alignment to real ROI. This clip reveals the hiring impact of a refreshed careers page, including a 41% lift in traffic and 22% increase in new hires.
“If you’re not listening to your people, then how are you going to market to the outside world? If you’re not speaking to the team that’s living your values every day, you’re going to miss the mark."
More clips from this episode are available here.
Katie Beach
VP of People Operations
Nebraska Medicine
