In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects.
They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings.
Jamison shares practical advice on creating post-conference action plans, prioritizing important marketing initiatives over daily urgencies, and building executive buy-in with compelling visions backed by data.
This insightful conversation is packed with strategies to help marketing executives and their teams implement ideas collected from industry events.
00:00 Creating a Vision for Your Project
01:04 Introduction to the Speaker and Topic
01:43 Challenges of Implementing Conference Takeaways
02:26 Developing an Action Plan
03:44 Justifying Conference Expenses
05:13 Setting Deadlines and Accountability
06:24 Managing Urgent vs. Important Tasks
08:59 Tools and Technologies for Project Management
10:36 Gaining Buy-In from Your Team 13:38 Conclusion and Key Takeaways
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Turning Conference Ideas into Action (with Jamison Gosselin)
February 4, 2025 • Episode #5
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Turning Conference Ideas into Action
with Jamison Gosselin
Feb. 4, 2025 • Episode #5
Clip 1 (13 sec.)
Stop treating your agency like an outsider. True marketing success happens when all your resources, internal and external, are aligned and part of the same team. Collaboration fuels occupancy growth.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
© Unlock Health. All rights reserved. Privacy Policy | Cookie Preferences
Clip 2 (43 sec.)
Big plans stuck in neutral? Jamison Gosselin shares how senior living marketers can break the cycle of daily distractions, create space for strategy, and activate external partners to hit their goals.
Clip 3 (40 sec.)
Every initiative should start with a clear vision. Jamison explains how to connect projects to KPIs, set a hypothesis, and lead with data to drive better leads, conversions, and occupancy.
““The first step to professional selling is making friends.”
More clips from this episode are available here.