In this episode of 'Move in Senior Living Marketing,' host Larry Williams speaks with Nathan Jones, founder and CEO of Dash Media, about the impact of authentic storytelling through short-form video content in senior living.
Nathan shares insights on how Dash Media captures and scales high-quality, emotionally connecting stories from residents and staff, thereby reshaping public perception and building trust. They discuss the flexibility required in video production, the significance of heart in storytelling, and the tangible results in brand awareness, lead generation, and recruitment.
This episode is a must-listen for anyone looking to leverage meaningful content to engage with audiences in the senior living sector.
00:00 The Importance of Brand Awareness
01:28 Introduction to the Episode
02:35 Meet Nathan Jones of Dash Media
03:26 The Origin of Dash Media
05:14 The Power of Authentic Storytelling
11:12 Capturing Resident Stories
20:39 Social Media Strategies for Senior Living
21:28 Community Stories and Graphics
21:56 Challenges of Video Content Creation
22:51 Purpose of Social Media Posts
23:34 Strategies for Engaging Content
25:53 Scaling Social Media Services
29:11 Impact on Lead Generation and Occupancy
33:15 Future of Video Production in Senior Living
35:35 Final Thoughts and Contact Information
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Engagement Starts with a Story (with Nathan Jones)
April 29, 2025 • Episode #17
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Engagement Starts with a Story
with Nathan Jones
April 29, 2025 • Episode #17
Clip 1 (54 sec.)
Consistent content builds brand trust over time. Just like Coca-Cola ads during the Super Bowl, senior living brands that show up regularly, without being salesy, stay top of mind when families need care.
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Clip 2 (37 sec.)
Posting for the sake of posting doesn’t work. If your content doesn’t engage your ideal resident or team member, they’ll scroll past or unfollow. Start with 1 question: Who are we trying to reach & why would they care?
Clip 3 (58 sec.)
The most effective social media strategy in senior living is short-form storytelling. Share human moments that resonate with future residents or staff, and tailor it to fit your brand’s tone and values.
“If your strategy is still built around templated holiday graphics and staged posts, you’re not reaching the people who matter.
Real stories create real connection. And in senior living, that connection is everything.”
More clips from this episode are available here.