In our first 2025 episode, we sit down with Jessi Weldon, EVP of Sales and Marketing at Primrose Retirement, and Brandon Christiansen, Director of Marketing, to explore the power of collaboration in senior living sales and marketing.

Jessi and Brandon share their journey of building a strong partnership based on trust, accountability, and leveraging each other’s strengths.

They also dive into how technology and data are reshaping how sales and marketing teams work together while emphasizing the importance of focusing on people first.

Tune in for actionable insights on fostering collaboration, optimizing strategies, and driving meaningful results in senior living.

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A PODCAST OF UNLOCK HEALTH

The Move In Senior Living Marketing

Trust, Tech & Teamwork (with Jessi and Brandon)

January 26, 2025 • Episode #1

A PODCAST OF UNLOCK HEALTH

The Move In Senior Living Marketing

Mastering the Human Side of Senior Living Sales with Reed Davis

July 2, 2025 • Episode #26

Clip 1  (1 min.)

Discover how aligning your CRM with personalized strategies can transform customer engagement. Learn from real-world successes and expert insights to optimize your CRM for tangible results. 

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Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?

Unlock Health • The Move In: Senior Living Marketing Podcast

Senior Living Sales - Emerging Trends & Tech Optimization

Clip 2 (1 min.)

Unlock the power of strategic CRM alignment. This  clip delves into how synchronizing your CRM with personalized approaches can revolutionize customer engagement, driving tangible results and fostering lasting relationships.

Collaboration & Trust - Avoiding the Blame Game at Work

Clip 3 (30 sec.)

Explore how personalized CRM strategies can revolutionize customer engagement. This podcast clip delves into real-world successes and expert insights, offering actionable tips to optimize your CRM for tangible results. 

Evolution - From Lead-Gen to Strategic Growth Partner

“Sales can’t win without marketing. Marketing can’t win without sales. We realized early on—we’re not going to win unless we win together.”

Jessi Weldon
EVP of Sales & Marketing
Primrose Retirement

Topics

• [00:00:00] Building Strong Teams
  Jessi emphasizes the importance of trust and collaboration between sales and marketing, highlighting their shared mission to create impactful communities.
  
  
• [00:01:32] Dual Leadership Dynamics
  Jessi and Brandon discuss how their complementary skills enable them to execute successful sales and marketing strategies.
  
  
• [00:04:13] Aligning Sales and Marketing Goals
  They explore how shared goals and open communication lead to better alignment and unified efforts.
  
  
• [00:06:00] Leveraging Technology and Data
  Brandon explains how CRM systems and data analysis streamline processes, ensuring marketing efforts directly support sales objectives.
  
  
• [00:09:43] Accountability and Improvement
  Both Jessi and Brandon share how their focus on accountability and continuous improvement drives better outcomes.
  
  
• [00:12:45] Focus on Relationships
  Jessi highlights the importance of fostering partnerships with vendors and leveraging resources to focus on building strong relationships with prospects and residents.
  
  
• [00:15:00] The Future of Sales and Marketing
  A discussion on how collaboration and technology will continue to evolve, creating stronger integration between sales and marketing teams.
  

More clips from this episode are available here.