In this episode of the Move-In Senior Living Marketing Podcast, host Larry Williams speaks with Libby Lauer from Senior Source Consulting Group.
Libby shares her expertise in senior living sales, mystery shopping, and customer experience. Key topics discussed include the discovery process's importance, pricing transparency, avoiding generic building tours, and addressing concerns thoroughly before saying goodbye.
Libby also emphasizes the significance of creating trust and value through understanding prospects'needs and providing personalized, human-centered interactions.
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Senior Living Sales: What Mystery Shops Reveal (with Libby Lauer)
March 26, 2025 • Episode #12
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Senior Living Sales: What Mystery Shops Reveal with Libby Lauer
March 26, 2025 • Episode #12
Clip 01
In this clip from episode 12 of The Move-In Senior Living Marketing podcast, host Larry Williams and guest Libby Lauer from Senior Source Consulting Group to talk about the importance of truly understanding a resident’s needs.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
© Unlock Health. All rights reserved. Privacy Policy | Cookie Preferences
Clip 02
In this clip, Larry Williams and Libby Lauer from Senior Source Consulting Group discuss the how asking questions can eliminate miscommunication and ensure a successful experience.
Clip 03
In this clip from episode 12, Libby and Larry delve into the power of building trust and communicating value, and leveraging a human connection. Check out the full episode of The Move In Senior Living Marketing podcast for more insights.
“Trust is so huge—and it’s hard to define how it gets created. Just like value. But the things we’re talking about—listening, asking, sitting down at the end—that’s how trust and value get built.”
Libby Lauer
Co-Founder & COO
Senior Source Consulting Group
More clips from this episode are available here.