In this episode, we speak with Jami Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, with over 25 years of experience in senior living.
Jami shares her insights on the importance of building genuine relationships with seniors and their families, discussing strategies for adapting sales and engagement methods during the COVID-19 pandemic, and delivering exceptional resident experiences.
Key takeaways include the effectiveness of personalized gestures in sales, the seamless transition from sales to the resident experience team, and innovative ways to engage waitlisted prospects.
Join us for this deep dive into creating meaningful connections in senior living.
00:00 Building Relationships with Soup
01:01 Introducing Jami Van Geisel
01:46 Jami's Career Journey
03:29 Adapting During COVID-19
07:11 Creative Follow-Up Strategies
10:36 Seamless Transition to Resident Experience
19:33 Engaging the Waitlist
25:57 Conclusion and Key Takeaways
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A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Beyond the Sale: Creating Resident Experiences That Lasts (with Jami Van Gysel)
February 12, 2025 • Episode #6
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Beyond the Sale: Creating Resident Experiences That Lasts
with Jami Van Gysel
Feb. 12, 2025 • Episode #6
Clip 1 (64 sec.)
Great salespeople don’t just follow up, they build friendships. Jami Van Gysel shares how deep discovery and ‘forget-me-not’ moments create emotional connections that turn prospects into residents.
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Clip 2 (40 sec.)
Referrals aren’t luck, they’re the reward of real relationships. Jami Van Gysel reveals how authentic connection and follow-through can make residents your best marketers.
Clip 3 (52 sec.)
Sales is people, not tasks. Jami explains why relationship-building, especially in independent living, requires time, empathy, and creative follow-up that shows you truly care.
“All of this needs to come from the heart. It can't be a business transaction. It's not a business transaction. It's about being a good human.”
More clips from this episode are available here.