In this insightful discussion, Larry speaks with Maureen Longoria and Lisa Burns, co-founders of LivNow Relocation, alongside Matt Paxton, founder of Cutter Cleaner, Transition Franchise Brands and star of 'Hoarders', about the critical aspects of helping seniors transition into senior living communities.
They delve into the emotional challenges attached to downsizing, the importance of compassionate support, and the significant role of companies like LivNow and Clutter Cleaner.
The conversation highlights the need for senior living communities to adopt comprehensive relocation management services and the success that can be achieved through effective partnerships and technology.
Key takeaways include the usage of digital tools to preserve memories, building rapport with potential residents, and marketing the benefits of a smooth transition process.
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Smooth Transitions & Happy Futures (with Maureen, Lisa & Matt )
January 26, 2025 • Episode #2
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Smooth Transitions, Happy Futures
(with Maureen Longoria, Lisa Burns, & Matt Paxton)
January 26, 2025 • Episode #2
Clip 1 (40 sec.)
A box of old photos was all that kept her from moving. This episode explores how digitizing memories can unlock life-changing transitions—and how a small act of empathy helped one woman finally say yes to senior living.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
© Unlock Health. All rights reserved. Privacy Policy | Cookie Preferences
Clip 2 (40 sec.)
Success starts with service. Hear how focusing on people—not profits—transforms the entire move-in experience. When older adults feel seen and supported, everyone wins—from families to communities.
Clip 3 (30 sec.)
The perfect move-in day? A rested resident, a glass of wine, and a beautifully set-up home. Discover how thoughtful planning, empathy, and human touches can turn a major life change into a warm welcome.
“Now we get to bring experience and knowledge to passion—and really help those that deserve a high-level, first-class move to the community.”
Maureen Longoria
Co-founder
LivNow Relocation
Topics
- 00:00 - Introduction to Senior Living Transitions
- 01:25 - Meet the Experts: Maureen, Lisa, and Matt
- 02:03 - The Emotional Challenges of Downsizing
- 03:24 - Live Now Relocation: A Comprehensive Solution
- 03:53 - Matt Paxton's Journey and Insights
- 07:26 - The Unique Aspects of Senior Moves
- 10:44 - Building Strategic Partnerships
- 12:26 - Supporting Families Through Compassionate Service
- 18:07 - Collaborating with Senior Living Communities
- 19:58 - The Emotional Impact of Decluttering for Seniors
- 22:23 - Innovative Solutions for Downsizing
- 23:39 - Building Trust During the Transition
- 26:01 - The Role of Technology in Senior Moves
- 27:35 - Ensuring a Smooth Move-In Experience
- 31:20 - Marketing the Benefits of a Smooth Transition
- 33:53 - Final Thoughts and Key Takeaways
More clips from this episode are available here.
