In this episode, Maggie Seybold, VP of Customer Insights at Welcome Home, discusses the insights from the 2024 Year in Review Report for senior living marketing.
The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects.
Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines.
The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities.
Takeaways
- Benchmarking your performance against the right data is essential.
- Today's senior living prospects are doing their homework.
- Your online presence needs to educate and inform.
- Clear pricing and transparent service info are crucial. •Prioritize your time and your leads.
- Not all inquiries are created equal. •Lean into tools that help you qualify leads early.
- Personalize your follow-up for better engagement.
- Understanding the prospect's journey is key.
- The landscape of senior living marketing is rapidly evolving.
Chapters
- 00:00 - Introduction to the 2024 Year in Review Report
- 09:40 - The Evolving Landscape of Senior Living Marketing
- 18:16 - Understanding the Pre-Engagement Process
- 27:19 - Shifting Away from Aggregators
- 34:00 - Trends in Service Lines and Consumer Preferences
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Inside the Data: What’s Shaping Senior Living Sales in 2024 (with Maggie Seybold)
May 13, 2025 • Episode #19
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Inside the Data: What’s Shaping Senior Living Sales in 2024
with Maggie Seybold
May 13, 2025 • Episode #19
Clip 1 (56 sec.)
Inquiry volume isn’t what it was in 2022. The demand picture has shifted in unexpected ways. If you’re still measuring the same metrics the same way, you’re already behind.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (59 sec.)
Aggregator leads aren’t the problem. Passive strategy is. If you partner, do it intentionally. If not, redirect that energy into channels you fully control. Half measures cost more than you think.
Clip 3 (1m 4s)
Today’s prospects engage online long before they ever call. Your website, pricing, and digital presence are now part of the sales process whether you planned it or not.
“People are researching and engaging online well before they ever enter the sales process. We need to have the information out there for people to engage with, and we need to accept that where this journey was once sales driven, it is now prospect driven.”
More clips from this episode are available here.
Maggie Seybold
VP of Customer Insights
WelcomeHome Software