This conversation delves into the challenges faced by family caregivers, the importance of understanding their needs, and how the senior living industry can better support them.
Nicole Will shares her insights on the intersection of personal and professional caregiving, the role of technology, and the need for empathy in marketing strategies.
The discussion emphasizes the importance of community support, training for caregivers, and building trust within the senior living sector.
Additionally, the Think Tank initiative is highlighted as a platform for creating meaningful change in the caregiving landscape.
Takeaways
- Only 11% of caregivers receive training.
- Family caregivers often feel overwhelmed and isolated.
- Understanding family dynamics is crucial in caregiving.
- Technology can enhance communication and support for caregivers.
- Marketing should prioritize empathy and education for families.
- Community support is vital for caregivers' mental health.
- Data shows a significant increase in family caregivers.
- Training programs for caregivers can alleviate stress.
- Building trust is essential for senior living communities.
- The Think Tank initiative fosters collaboration and change.
Chapters
- 00:00 - The Burden of Caregiving
- 02:43 - Understanding Family Caregivers
- 05:41 - The Role of WillGather and Lorenzo's House
- 09:01 - Technology in Aging Services
- 11:57 - Marketing Strategies for Caregivers
- 15:09 - The Importance of Community Support
- 18:05 - Data on Caregiving in America
- 20:56 - The Need for Training and Support
- 24:09 - Building Trust in Senior Living
- 27:01 - The Think Tank Initiative
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Care Partnership in Action: Centering the Family in Senior Living Marketing (with Nicole Will)
August 26, 2025 • Episode #34
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Care Partnership in Action: Centering the Family in Senior Living Marketing
with Nicole Will
Aug. 26, 2025 • Episode #34
Clip 1 (51 sec.)
The care economy is global, growing, and personal. Discover why visibility, empathy, and storytelling are essential to supporting caregivers—and why you should be listening.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (34 sec.)
Marketing alone can’t carry the weight. Learn how support groups, events, & intentional resources ease the journey for families to create deeper engagement from the 1st touch.
Clip 3 (52 sec.)
Caregiving is emotional, uncharted, and often isolating. Will Gather connects family caregivers, elevating their stories, and building bridges between care providers and people.
“Our entire industry is built on families making a decision at a crossroads. If we already have their trust before that moment, they will come to us.”
More clips from this episode are available here.
Nicole Will
Founder, willGather
Senior Gerontology Expert