In this conversation, Evan Kuo discusses the intricacies of senior living marketing, emphasizing the importance of bridging the gap between sales and operations.
He highlights the role of ALIS as a comprehensive software solution for senior living communities, the challenges of resident retention, and the significance of trust and culture in enhancing the resident experience.
The discussion also touches on the importance of effective communication, data management through CRM systems, and creating meaningful connections in the sales process
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A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Sales, Ops, and the Space Between: Aligning for Resident Success with Evan Kuo
June 17, 2025 • Episode #24
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Sales, Ops, and the Space Between: Aligning for Resident Success with Evan Kuo
June 17, 2025 • Episode #24
Clip 01
In this clip from episode 24, Evan Kuo talks about the importance of a broader team approach to selling and reframing internal sales champions' POV.
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Clip 02
In this clip from episode 24, the “mayor of senior living,” Evan Kuo, illuminates the complex nature of the senior living sales process to host Larry Williams, and where it can go wrong if you are not careful.
Clip 03
In this clip from episode 24, Evan Kuo, Director of Business Development for ALIS by Medtelligent explains what their full-stack operating system for a senior living community includes.
“The sale isn’t the finish line. It’s just the handoff. If we’re not aligned on what happens next, we’re setting everyone up to fail — especially the resident.”
Evan Kuo
Director of Business Development
ALIS by Medtelligent
Key Takeaways
- Evan Kuo is known as the 'mayor of senior living' for his extensive connections.
- ALIS provides a full stack operating system for senior living communities.
- Bridging the gap between sales and operations is crucial in senior living.
- Effective communication is key to managing expectations between sales and operations.
- A significant percentage of residents move out within 90 days of moving in.
- Trust is essential in the senior living industry.
- Culture of caring and compassionate service is foundational.
- Sales teams must effectively use CRM systems to enhance resident satisfaction.
- Creating meaningful connections can lead to better resident retention.
- The ultimate goal is to enhance seniors' lives through quality service.
- 00:00 Introduction to Senior Living Marketing
- 02:14 Understanding ALIS: The Software Backbone
- 04:50 Bridging the Gap: Sales and Operations in Senior Living
- 10:05 The Importance of Communication and Expectations
- 13:12 Challenges in Resident Retention
- 19:31 The Role of Trust and Culture in Senior Living
- 23:26 The Importance of CRM and Data Management
- 30:01 Creating Meaningful Connections in Sales
- 33:32 Conclusion and Final Thoughts
More clips from this episode are available here.
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