In this episode, we dive into a rich conversation with Christy Van Der Westhuizen, the SVP of Sales and Marketing at Jaybird Senior Living.
Renowned in the Senior Living community, Christy shares her expertise on the importance of vulnerability and transparency in sales, the evolving role of artificial intelligence and technology in streamlining sales and marketing processes, and the significance of collaboration between marketing and sales teams. Throughout the discussion, Christy emphasizes creating value for customers, fostering a culture of authenticity, and balancing emotional aspects with business goals.
Highlights include her innovative training techniques and her philosophy of appreciating and communicating more to achieve unified goals. Don't miss this insightful conversation packed with practical advice and inspiration for sales professionals
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A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
The Art of Senior Living Sales (with Christy Van Der Westhuizen)
January 27, 2025 • Episode #4
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
The Art of Senior Living Sales (with Christy Van Der Westhuizen)
January 27, 2025 • Episode #4
Clip 1 (32 sec.)
Sales and marketing aren’t rivals—they’re co-pilots. In this clip, discover how shared trust, clear communication, and unified goals drive better outcomes for senior living communities. When teams align, everyone wins—especially your residents.
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Clip 2 (57 sec.)
True leadership in senior living starts with trust. This clip highlights how honest collaboration—not ego—unlocks powerful partnerships between sales and marketing. When teams support each other, communities thrive.
Clip 3 (19 sec.)
Marketing isn’t just lead gen—it’s about creating sales opportunities that matter. This clip explores how collaboration and shared data between teams help drive results that go beyond the metrics and into real community impact.
"If you are creating value for your customer and really understanding what makes sense for them, and how you can assist with them making their own decisions — that will be financially beneficial."
Christy Van Der Westhuizen
SVP of Sales in Senior Living
Jaybird Senior Living
- 00:00 Introduction to Value Creation in Sales
- 00:43 Interview with Christy Van Der Westhuizen
- 00:55 Christy's Background and Personal Brand
- 01:07 Discussion on Vulnerability and Transparency in Sales
- 06:20 The Role of AI in Sales and Marketing
- 09:53 Maintaining Enthusiasm in Sales Teams
- 14:48 Balancing Emotions and Business Goals in Sales
- 20:12 Collaboration Between Sales and Marketing
- 22:04 Final Thoughts and Advice from Christy
- 23:44 Key Takeaways from the Interview
YouTube Chapters
More clips from this episode are available here.