In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19.
We dive into Covenant Living’s approach, from building a career website from scratch to leveraging cutting-edge technology and marketing strategies for talent acquisition.
Fran shares insights into the collaboration between marketing and HR to optimize the applicant experience and the use of data to tailor recruitment messaging
This episode is packed with valuable tips for senior living organizations aimed at attracting top talent and creating a desirable work environment.
- 00:00 Introduction to Employee Retention Strategies
- 01:07 Leveraging Marketing for Talent Acquisition
- 02:12 Fran Palma's Career and Recruitment Innovations
- 03:12 Strategic Shifts in Recruitment Post-COVID
- 04:52 Implementing Marketing Tactics in Recruitment
- 08:53 Utilizing Data and Technology in Recruitment
- 12:14 The Future of Talent Acquisition
- 14:00 Conclusion and Key Takeaways
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Marketing Meets Recruitment (with Fran Palma)
March 11, 2025 • Episode #10
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Marketing Meets Recruitment
with Fran Palma
March 11, 2025 • Episode #10
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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“We approached recruitment with the same sophistication as marketing—building a career website, using technology to improve the applicant journey, and creating data-driven campaigns that helped us attract and retain talent even during the most challenging times.”
Clips from this episode are available here.
Fran Palma
Chief Marketing and Digital Strategy Officer
Christian Care / Fellowship Square