In this insightful episode of 'Move in Senior Living Marketing,' Larry Williams sits down with industry expert Lola Rain to delve into the critical aspects of senior living marketing.
Lola shares her extensive 25 years of marketing experience and her passion for both the creative and analytical sides of the field.
Key topics include the importance of website accessibility and compliance, the role of diversity and inclusivity, and leveraging AI and innovative content in marketing strategies.
Lola also provides practical advice on conducting annual website audits and ensuring marketing materials align with DEI commitments. The conversation wraps up with valuable tips on stress reduction and maintaining work-life balance in a demanding industry.
- 00:00 - Introduction to Marketing Insights
- 01:06 - Meet Lola Rain: A Multifaceted Marketing Expert
- 01:21 - The Importance of Website Accessibility
- 01:43 - Diversity and Inclusivity in Marketing
- 01:48 - Leveraging AI and Smart Content
- 02:03 - Lola's Journey in Senior Living Marketing
- 04:55 - Website Accessibility Best Practices
- 10:17 - Brand Integrity and Inclusivity 12:36 Conference Highlights and AI Insights
- 14:56 - Final Thoughts and Stress Reduction Tips
- 19:28 - Closing Remarks and Takeaways
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Embracing Accessibility, Diversity & AI in Senior Living Marketing (with Lola Rain)
March 4, 2025 • Episode #9
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Embracing Accessibility, Diversity & AI in Senior Living Marketing
with Lola Rain
Mar. 4, 2025 • Episode #9
Clip 1 (38 sec.)
In this clip, Lola Rain reminds us metadata isn’t dead. It’s vital for accessibility—helping blind users using screen readers understand your site and connect with your senior living services.
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Clip 2 (44 sec.)
In this clip, Lola shares the first step to better accessibility: partner with a pro for an annual website & accessibility audit. It guides your roadmap, budget, and shows how users engage with your site.
Clip 3 (58 sec.)
Lola reminds us not to overlook diversity. In this clip, she explains how the right images—and a DEIB statement that backs them—set your senior living website apart and ensure compliance.
“Brand integrity means what we say and what we show must align. Diversity and accessibility are not extras—they’re essentials for authentic marketing.”
More clips from this episode are available here.
Lola Rain
Founder/CEO
The AGE-gency