In this conversation, Brad Bushby discusses the intersection of technology and authenticity in senior living marketing.
He emphasizes the importance of human connection over automation, sharing real stories from residents to build trust and engagement.
The discussion also highlights the Green Bench Program, which aims to combat ageism by showcasing the wisdom of elders through storytelling and community engagement.
Brad shares insights on how to elevate the industry by collaborating and focusing on the genuine experiences of residents.
Takeaways
- We're at a crossroads with technology and authenticity.
- Authenticity in marketing is crucial for connecting with prospects.
- We compete against aging and isolation, not each other.
- Real stories and images resonate more than polished campaigns.
- Collaboration can elevate the senior living industry.
- The Green Bench Program combats ageism through storytelling.
- Residents' voices are powerful marketing tools.
- Technology should enhance, not replace, human connection.
- Data can help us understand and meet residents' needs.
- Meaningful connections lead to better lives for seniors.
Chapters
- 00:00 - The Crossroads of Technology and Authenticity
- 14:30 - The Importance of Authentic Marketing
- 30:37 - The Green Bench Program: A Journey of Wisdom
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Real People, Real Stories: Authentic Marketing in Senior Living (with Brad Bushby)
October 22, 2025 • Episode #42
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Real People, Real Stories: Authentic Marketing in Senior Living
with Brad Bushby
Oct. 22, 2025 • Episode #42
Clip 1 (54 sec.)
Your best marketing asset might already live in your community. Hear how resident voices and lived experiences create more trust and impact than any campaign.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (55 sec.)
Prospects are calling multiple communities and doing more research. Learn what they really need to hear and how your team can be a trusted guide, not just a salesperson.
Clip 3 (46 sec.)
In senior living, the real competition isn’t the building next door. It’s isolation. This clip explores how working together as an industry leads to better outcomes for everyone.
“We’re not competing against each other. We’re competing against isolation. Our job is to bring people into a vibrant, joyful community—and that starts by sharing the stories that prove what’s possible."
More clips from this episode are available here.
Brad Bushby
VP of Sales & Marketing
B Squared Media
