In this episode, the focus is on the importance of storytelling in senior living communities.
The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography, who shares his expertise in capturing the vibrant lives of senior residents.
Tom emphasizes the need for high-quality storytelling to highlight residents' personal journeys and the role it plays in marketing senior living communities.
He delves into the challenges of photographing seniors, particularly those with cognitive and physical limitations, and offers practical advice for making them feel comfortable during shoots.
Tom also discusses the integration of modern and diverse imagery in senior living marketing, the potential uses and pitfalls of AI and stock photography, and his experiences photographing war veterans.
Finally, Tom urges senior living companies to invest more in high-production storytelling to authentically showcase their residents' lives.
Topics
- 00:00 - The Power of Storytelling in Senior Living
- 01:07 - Meeting Tom Sanders: A Pioneer in Senior Living Photography
- 02:00 - Tom Sanders' Journey and Philosophy
- 04:55 - Challenges and Techniques in Senior Living Photography
- 09:07 - The Future of Senior Living Photography
- 15:40 - The Role of AI and Stock Photography
- 19:16 - Final Thoughts and Takeaways
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Storytelling Through Senior Living Photography (with Tom Sanders)
February 26, 2025 • Episode #8
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Storytelling Through Senior Living Photography
with Tom Sanders
Feb. 26, 2025 • Episode #8
Clip 1 (54 sec.)
What starts with hesitation turns into Hollywood. See how senior residents light up once the cameras roll and why controlled chaos can lead to the most joyful content.
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Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (31 sec.)
Lights, camera, caution. From tripping hazards to big emotions, here’s what it really takes to run a safe and successful senior living photo shoot.
Clip 3 (43 sec.)
Outdated rooms won’t sell. Discover why model units need a feminine touch, smart staging, and a little strategy to win over prospective residents.
“When we photograph veterans, sometimes they’re telling their stories for the first time—and their families hear details they never knew. That catharsis reminds me how powerful genuine storytelling can be for everyone involved.”
More clips from this episode are available here.
Tom Sanders
Senior Living Photographer