In this episode, Jenni Bost, VP of Marketing at Radiant Senior Living, shares her insights on navigating the complexities of AI in senior living marketing.
She discusses the importance of integrating AI into marketing strategies while maintaining authentic human connections. Jenni emphasizes the need for clean data and effective use of machine learning to drive marketing decisions.
The conversation also explores the future of AI in marketing, the challenges faced by small teams, and the significance of continuous learning in a rapidly evolving industry.
Takeaways
- AI should inform decisions, not replace human creativity.
- Focus on clean data for effective marketing strategies.
- Leverage AI to save time and enhance productivity.
- Personalize marketing efforts for each community.
- Utilize machine learning for data analysis and insights.
- Prioritize local SEO and Google Business for visibility.
- Invest in learning and development for team members.
- Build authentic relationships with leads.
- Use AI to handle repetitive tasks, freeing up time for creativity.
- Stay adaptable and open to new technologies in marketing.
00:00 Navigating AI in Senior Living Marketing
05:44 Integrating AI into Marketing Strategies 12:48 Leveraging Data and Machine Learning
16:16 The Future of AI in Marketing
20:59 Scaling with a Small Team
26:27 Building a Learning Culture
31:29 Actionable Insights for Marketing Teams
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Outperforming with Less: Practical AI and the Power of Small Marketing (with Jenni Bost)
September 10, 2025 • Episode #36
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Outperforming with Less: Practical AI and the Power of Small Marketing
with Jenni Bost
Sep. 10, 2025 • Episode #36
Clip 1 (36 sec.)
Senior living is still a people-first industry. Explore how AI can improve speed and reach while making space for real, human connection.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (36 sec.)
Getting clean CRM data starts with explaining why it matters. Learn how one team built sales buy-in by focusing on value, not busywork.
Clip 3 (52 sec.)
AI isn’t replacing CRM. It’s making it smarter. See how AI can flag at-risk leads and transform survey data into next-step actions in minutes.
“We’re not letting AI write our blog posts. But we do let it inform decisions about SEO or how to reach our customer better by analyzing what they care about. Our big rule is: no copy, paste, publish.”
More clips from this episode are available here.
Jenni Bost
VP of Marketing
Radiant Senior Living