In this conversation, experts from the Alzheimer's Association discuss the importance of training and resources in dementia care.
They emphasize the need for person-centered care, the role of community engagement, and the significance of building trust with families.
The discussion covers various programs and recommendations aimed at improving care quality and the importance of leadership in implementing these practices.
The conversation highlights the evolving nature of dementia care resources and the need for ongoing support and education for care professionals.
Takeaways
- Families want to know the best care options available.
- Trust starts with training for all staff members.
- Person-centered care should be operationalized, not just talked about.
- Community engagement is crucial for understanding care needs.
- Dementia care practice recommendations are evidence-based and essential.
- Training should be ongoing with refreshers included.
- Leadership buy-in is necessary for sustainable care practices.
- Tools and resources are available for both families and professionals.
- Personal experiences drive motivation in the aging services space.
- Collaboration among care providers enhances person-centered care.
Chapters
00:00 - Navigating Dementia Care Resources
01:09 - Building Trust in Dementia Care
02:29 - The Role of Training in Care Quality
06:59 - Engaging with Communities at Conferences
09:44 - Dementia Care Practice Recommendations
10:40 - Implementing Person-Centered Care
16:35 - Tools for Families and Professionals
19:58 - Personal Experiences in Dementia Care
22:22 Credibility in Marketing Dementia Care
25:21 - Leadership's Role in Care Quality
27:14 - Team-Based Learning and Implementation
32:14 - The Importance of Continuous Learning
33:35 - Future Directions in Dementia Care
36:09 - Connecting with the Alzheimer's Association
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Connect, Equip, Stand Out: Team Dementia Training that Builds Trust (with Maggie Cattell & Sam Fazio)
October 1, 2025 • Episode #39
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Connect, Equip, Stand Out: Team Dementia Training that Builds Trust
with Maggie Cattell & Dr.Sam Fazio
Oct. 1, 2025 • Episode #39
Clip 1 (33 sec.)
To stand out in memory care marketing, anchor your claims in proven frameworks. Learn how aligning with trusted sources like the Alzheimer’s Association boosts credibility.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In: Senior Living Marketing Podcast
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Clip 2 (37 sec.)
Certification isn’t just a credential. It’s a story. Discover how showcasing team certifications elevates your brand & helps sales teams stand out in a crowded market.
Clip 3 (37 sec.)
Even executives lead with personal stories. Whether in a boardroom or at a care community, people connect over family, emotion, and shared experience.
“Person-centered care has become a bit of a buzzword. It’s easy to talk about it or hashtag it.
...we want to move beyond talk and help communities embed it into their culture.”
More clips from this episode are available here.
Maggie Cattell
Associate Director
Alzheimer's Association
