In this special edition of With the Move, we’re proud to be part of the Shift the Narrative campaign, an initiative focused on redefining how people see and understand senior living.
This viral movement involves industry experts sharing how they “shift the narrative” toward showcasing heart, connection, and purpose inside the senior living communities every day – and then nominate other lumunaries to do the same.
Meeting this challenge, Larry sits down with Sarah Robertson (CEO, The Arbors & The Ivy), Bri LaChapelle (Digital Marketing Specialist), and Ally Montemagni (Founder, Freetide Creative) to explore how authentic storytelling, data, & meaningful partnerships are changing the conversation around aging and care.
From a chance meeting at a conference to a deeply intentional partnership, this episode dives into how The Arbors & Ivy is blending strategy and heart, leveraging SEO, paid media, and powerful resident stories to build trust with families at every stage of their journey.
You’ll hear:
- How storytelling brings the senior living experience to life
- Why authenticity and empathy are critical in today’s marketing
- The role of education in supporting the “sandwich generation”
- How aligning marketing across channels creates real impact
- Why the industry must move beyond outdated perceptions of senior living
At its core, this conversation is about more than marketing. It’s about connection, trust, and reshaping the future of senior care.
Playback options
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living
May 5, 2026 • Season 2 • Episode 8 • BONUS EPISODE
A PODCAST OF UNLOCK HEALTH
The Move In Senior Living Marketing
Earning Trust During the Decision: Navigating Senior Living Options
with Katharine Ross
April 29, 2026 • S2E07
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Unlock Health • The Move In Senior Living Marketing Podcast
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More clips from this season are available here.
