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About Unlock Health
Unlock Health is a full-service agency that makes great work easier through a combination of art and science. Our creativity is fueled by data, insights, and deep expertise in the business of senior living marketing.
Unlock Health • The Move In: Senior Living Marketing Podcast
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Welcome!
We invite you to join host Larry Williams for candid conversations with senior living community leaders and other innovative solution partners.
Listen as Larry and his guests explore the latest and greatest marketing strategies for moving the industry forward.
Together we’ll build a community to build better communities.
The Move In is brought to you by Unlock Health, a full-service marketing partner for the aging services industry.
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Industry report
These survey results provide visibility and insight into the top trends, tactics and technologies that are driving results for senior living marketing today.
Want to know how Unlock generates more qualified leads with our senior living digital marketing strategies?
Blog Post
Check out our latest post from our ongoing blog series for Senior Living Marketing on topics to help you build the best rapport with your audience.
October 20-22
Las Vegas, NV
The Senior Care Marketing & Sales Summit offers everything you need to drive revenue growth and adapt to win in an intensely competitive environment.
November 2-5
Boston, MA
LeadingAge Annual Meeting for aging services professionals boasts 5k+ attendees and 400+ exhibitors. Discover what makes this event so special.
Meet us at a conference
May 27, 2025
The Power of Intergenerational Relationships in Senior Living (with Megan Ulrich)
In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections bet...
June 3, 2025
Unlocking Trust with Real-Time Feedback in Senior Living (with Alex Bennett)
In this conversation, Larry Williams and Alex Bennett discuss the critical role of authenticity and reputation management in the senior living industry. They explore how real-time feedback can enhance resident experiences and...
June 10, 2025
Why Giving Beats Closing: A Sales Shift That Changes Everything (with Bob Burg)
In this conversation, Bob Burg discusses the importance of understanding our unconscious beliefs about money and success, emphasizing the Go-Giver philosophy which prioritizes giving value over closing sales. He outlines the...
June 17, 2025
Sales, Ops, and the Space Between: Aligning for Resident Success (with Evan Kuo)
In this conversation, Evan Kuo discusses the intricacies of senior living marketing, emphasizing the importance of bridging the gap between sales and operations. He highlights the role of ALIS as a comprehensive software solution for senior...
June 24, 2025
Why Video Builds Trust Before the Tour (with Christie Freeze)
In this conversation, Christie Freeze discusses the transformative power of personalized video messaging in the senior living industry. She emphasizes the importance of speed to lead, building trust through video, and creating...
May 20, 2025
Modernizing Without Losing Your Identity: A Rebrand Journey (with John Kotsatos)
In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the im...
July 2, 2025
Mastering the Human Side of Senior Living Sales (with Reed Davis)
In this conversation, Reed Davis and Larry Williams explore the critical role of empathy, curiosity, and emotional resilience in the sales process within the senior living industry. They discuss the importance of soft skills...
July 8, 2025
Legacy Reimagined: Masonicare’s Bold Brand Move (with Ann Collette Krantz)
In this conversation, Ann Collette Krantz, Chief Strategy Officer at Masonicare, discusses the transformative journey of the organization from financial struggles to a renewed focus on branding and culture...
July 29, 2025
Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living (with Heath Stukenholtztz)
In this conversation, Heath Stukenholtz, co-founder of Senior Care Finder, discusses the evolving landscape of senior living marketing and the aggregator model. He emphasizes the importance of consumer empowerment...
July 15, 2025
It Is Our Responsibility: Lighting the Way Through Aging & Care (with Sara Robertson)
In this conversation, Sara Robertson, CEO of The Arbors and The Ivy and founder of the Aging Parent Solution, discusses the challenges families face when caring for aging parents. She emphasizes the importance of education, empathy...
July 22, 2025
Solving the Occupancy Puzzle (with Julie Podewitz)
In this episode, Julie Podewitz, founder of Grow Your Occupancy, discusses the complexities of sales in the senior living industry. They explore the importance of understanding sales the evolution of sales strategies post-COVID, and more.
August 26, 2025
Care Partnership in Action: Centering the Family in Senior Living Marketing (with Nicole Will)
This episode looks at challenges faced by family caregivers, the importance of understanding their needs, and how the senior living industry can better support them. Nicole shares insights on technology, empathy...
August 5, 2025
Data-Driven Moves: Smarter Lead Management (with Rachel Keller)
In this episode, Larry Williams and guest Rachel Keller discuss the critical aspects of lead management in the senior living industry and the importance of responding quickly to leads, particularly within 10 minutes...
August 12, 2025
Redefining the Senior Living Journey: Empathy, Sales, & Culture (with Nick Jasmon)
In this conversation, Nick Jasmon, Vice President and Partner at Elevate Senior Living, discusses the importance of empathy in the sales process within the senior living industry. He emphasizes that the sales experience...
August 19, 2025
The Culture Ripple: How Joy, Leadership, & Intentionality Impact Senior Living (with Heather Tussing)
In this episode, Heather Tussing, president of the Aspenwood Company, discusses the importance of creating a culture of value in senior living. She emphasizes that culture is felt and must be intentional, impacting...
September 3, 2025
After the Tour: Guiding Prospects with Clarity, Care & Connection (with Kiera DesChamps)
In this conversation, Kiera DesChamps, CEO of KD Consulting Group, discusses the importance of bridging the gap in senior living marketing, particularly after the initial tour. She emphasizes the need for concierge-level...
September 17, 2025
The Future Is More Human: Leveraging AI Agents in Work and Life (with Matt Reiners)
In this conversation, Matt Reiners discusses the practical applications of AI in professional settings, particularly in podcast production, sales, and personal branding. He emphasizes the importance of customizing AI agents...
September 10, 2025
Outperforming with Less: Practical AI and the Power of Small Marketing (with Jenni Bost)
IIn this episode, Jenni Bost, VP of Marketing at Radiant Senior Living, shares her insights on navigating the complexities of AI in senior living marketing. She discusses the importance of integrating AI into marketing...
October 8, 2025
From Tours to Trust: Modernizing the Sales Journey (with Kelly Myers)
In this episode, Kelly Myers and Larry Williams discuss the evolving sales process in senior living, emphasizing the importance of clear communication, building trust, and personalizing the sales experience...
September 24, 2025
Building a Tribe: The Story of SMASH and the Future of Senior Living Marketing (with Bailey Beeken)
In this conversation, Bailey Beeken, founder of SMASH, shares the story behind the event’s origin and reflects on the evolving role of marketing leadership in senior living. She emphasizes the growing complexity...
October 1, 2025
Connect, Equip, Stand Out: Team Dementia Training that Builds Trust (with Maggie Cattell & Sam Fazio)
In this conversation, experts from the Alzheimer's Association discuss the importance of training and resources in dementia care. They emphasize the need for person-centered care, the role of community...
October 15, 2025
Connection Over Content: Turning Social Media into Clients (with Brooke Sellas)
In this episode, Brooke Sellas discusses the evolving landscape of social media marketing, emphasizing the importance of conversations over mere content posting. She introduces the CARE framework, which....